Samuel, our founder, was seriously fed up with the T-shirts he used to wear.

Shirts that were mostly overpriced and poor quality. Shirts that wore out quickly. Shirts that lost their shape after two washes and never fit right where it mattered.

Too baggy around the arms making him look small, unfit and not motivated.

How hard could it really be? A good T-shirt with a tailor made fit.

As a man, you just want to look your best so you can feel your best. That’s how you step out the door every day with confidence.

That’s why Samuel is on a mission: to help everyday men look great and feel their best in clothing that just fit right, no matter your shape or size—all at an fair and affordable price.

Turns out, making the best basics wasn’t as simple as it sounded…

But after talking to countless textile factories, we finally found someone who understood what the market was missing.

They could produce exactly what European men need: the perfect T-shirt to make you feel your best every single day.

And we did it!

An ultra-soft T-shirt that highlights your shoulders and arms (a plus for the ladies), fits perfectly around the neck, has no itchy label, and gives you plenty of room around your bellyabs.

There are a few possible side effects though, of wearing Men’s Best Basics:

Daily feel-good vibes, confidence +10, instant fitter appearance, more attention from the ladies, allergic reactions to poor-quality T-shirts, and never looking unkempt again.

P.S. If you’d like to try it out, don’t forget we have the Men's Best Fit Guarantee—so you can test it out completely risk-free!